Advertising Databases

- Provides competitive intelligence and prospecting data from within the advertising industry.

- Comprehensive scholarly business database, providing the leading collection of bibliographic and full text content for the most important scholarly business journals back as far as 1886.

- Provides a search of scholarly literature across many disciplines and sources, including articles, theses, books, and abstracts.

- Full text coverage of general news, business, legal, government and other topics.

- Provides full-text coverage of 77 peer-reviewed scholarly and scientific journals in psychology.

- Premier source for articles in psychology. Provides access to articles in 2,450 scholarly journals in the psychological, social, behavioral, and health sciences. Also includes books, book chapters, and dissertations.

- Comprehensive abstract and citation database containing both peer-reviewed research literature and quality web sources. With over 18,000 titles from more than 5,000 international publishers, Scopus supports research needs in the scientific, technical, medical and social sciences fields as well as in the arts and humanities.

Notes:

Scopus does not test or support Mac/IoS Devices. Scopus recommends IE 8 or higher, Chrome or Firefox.  

- Survey analysis and planning software that includes data from recent Simmons' national consumer studies.

- Online research tool designed to provide quick and easy access to modern and historical census data and demographic information.

- SRDS is a database of media rates that catalogs more than 100,000 U.S. and international media properties. SRDS also includes Segmentation & Market Solutions.

- Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.

- Statistics on all subjects, U.S. and international. Formerly LexisNexis Statistical Insight.

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